The Lighthouse the Garden and the Bridge Why the Right Metaphor Can Change Everything
"We're embarking on a strategic realignment of our operational synergies." Sound familiar? Now imagine instead: "We need to renovate the house, not because it's broken, but because we want to live here for the next 50 years." Same message. Completely different impact. In this episode, Björn makes the case that during times of change, metaphors aren't decoration, they're infrastructure. The right one can calm a nervous team, unify a fragmented organisation, and give people the courage to walk into the unknown. The wrong one can deepen resistance, alienate half the room, or make a painful restructuring feel coldly transactional. In this episode: Why change triggers emotional, not logical, responses, and what that means for how you communicate The SCARF model and how to match your metaphor to the threat people are actually feeling Four questions to find a metaphor that sticks, travels, and scales The hidden risks of metaphors, and how to avoid them The words people remember aren't the ones that explain the change. They're the ones that help people feel brave enough to walk into it.